Emma speaks at World Usability Day Stockholm

Emma speaks at the 10th Anniversary of the World Usability Day held in Stockholm 2015 arranged by STIMDI. The topic for the Anniversary Innovation and Emmas will speak about the transformation of the automotive industry.

The perfect storm within the Automotive industry

Most handset manufactures failed to transition from physical keypads to touch screens. The same turbulence now finds its way to the automotive industry. The physical buttons are also finding their way into touch screens, but like the mobile industry, this is not the biggest change.

The automotive industry is not only moving away from liquid fuel to electricity. They are also changing their business model and becoming Software as a Service (SAAS) providers by transforming their organisations from selling cars and rims, to selling the mobility that the vehicle enables. At the same time, the driver is becoming redundant with self driving cars.

The perfect storm is around the corner. What is necessary to survive this storm? What are the trends within the transformation of the automotive industry, and what will the competition be about in the future?

2015 is the Ten Year Anniversary for World Usability Day (WUD)

During the last 10 years, over 25,000 people have been a part of the WUD initiative to share the important message that people matter, that technology should help people improve and enjoy their lives.

WUD are celebrating 10 years of sharing the message that the user experience is a key to making technology work better for people.

2015: The Year of Innovation. Innovation can mean different things to different people but most can agree it includes inventions and changes in products and services that improve a situation or solve a problem in a new way. Innovation in User Experience means that people can do what they need and want to, with technology, products and services that enhance their experience.