Emma talks at World IA Day

Emma speaks at World Information Architecture Day Jönköping, Saturday February 20th.

Information Everywhere, Architects Everywhere

Our celebration brings together a diverse community including information architects, user experience designers, content strategists, product managers, developers, scholars, and students. We come together to talk about and shape the future of Information Architecture. Because of the ubiquitous nature of information, we hear stories of information architecture not just practiced by specialists, but by people holding all sorts of titles, coming from all walks of life. We celebrate these type of stories.

The perfect storm within the Automotive industry

In the near future the automotive industry will enable mobility with autonomous vehicles. That means that the driver is becoming redundant and that you no longer have a need for owning your car. As all industries today, our industry is under disruption but we also believe that the automotive industry will transform and disrupt other industries, thanks to the ability to move anything, anywhere. A walk through by Emma Rozada on how to think in designing products and services for the unknown future. 




  • 08:30 - Registration

  • 09:00 - Opening Remarks

  • 09:15 - Talk 1: Alberta Soranzo "The design of things you don't want to think about"

  • 10:15 - Coffee break

  • 10:30 - Talk 2: Jan Jursa "Jobs-to-be-done as a special form of the ethnographic research"

  • 11:15 - Talk 3: Emma Rozada "The perfect storm within the Automotive industry"

  • 12:00 - Lunch break

  • 13:15 - Talk 4: Ofer Deshe "Why Difference Matters: Designing for Real People"

  • 14:15 - Workshops
    • Andrea Resmini
    • Alberta Soranzo
    • To be confirmed

  • 16:30 - Closing panel

The IA institute

Organizer of World Information Architecture Day Jönköping 2016
The Information Architecture Institute is a professional organization, operated by a dedicated, multi-national group of people who are dedicated to promoting the concept, craft and community of information architecture.
We live in exciting times. As the information age rolls forward, our businesses, markets and societies are being transformed into adaptive, connected networks. The Internet of today only hints at the ubiquitous communication infrastructure of tomorrow. The construction of this brave new world requires a new kind of architecture, focused on digital structures of information and software rather than physical structures of bricks and mortar. As we spend more time working and playing in these shared information spaces, people will need and demand better search, navigation and collaboration systems.
Volunteering our own resources, we aspire to collaborate within our community and build bridges to related disciplines and organizations. We invite you to join us in advancing the state of information architecture through research, education, advocacy and community service.

Website: http://iainstitute.org/