As in many businesses the automotive business is the same, everybody is working with innovation. New products, services, business models and concepts. The issue is that almost everybody is onboard. This means that execution is the key. In a world where new disruptive approaches is the standard we need to create a differentiator. Just look at Slack vs. Yammer, where both companies having the same service, almost the same methods of working, located in the same region etc. But there is still a massive difference in business performance!
Joel Rozada held a speech at the Berlin Telematics Update 2015 - Innovation is a commodity