nib lab

Enhancing car user experience with virality

Enhancing car user experience with virality

The mobile application market has turned into a very competitive area and it is flooded by vast amount of applications that try to capture and retain users while offering a service. This master thesis initiated by Us and investigates the virality patterns from the marketing field and re-classifies them as interaction design patterns. The objective is to include a virality pattern library in a design process in order to design for capture, engage and spread from the beginning of the design process.

Design of a digital receptionist

This project aims to collect and exploit contextual information in order to provide a personalized user experience in a digital receptionist. By making the collected data visible we also hope to inspire users to think about what data they share consciously or unconsciously. The receptionist application will be used in the Gothenburg studio of Interaktionsbyrån where it will welcome visitors and provide personalized services to employees. We see this as a fitting environment to carry out the project in, since the work place is a setting where personal image can be an extra delicate matter - in business relations and among coworkers. We hope this will further enhance the feeling of importance when unexpected information is made visible

What happens if you use Google Glass 24-7?

What happens if you use Google Glass 24-7?

We got reach of one of the first pair of Google Glass that reached Sweden. So, what happens if you use them 24-7? We at Interaktionsbyrån lived with Google Glass a pair of weeks. We have not only reflected around what the product is today but also discussed what it could be in the future. Where is the technology going and who will Glass 7.0 look like and what will it be able to do for us?

Volvo Contextual Switch

Volvo Contextual Switch

Volvo Contextual Switch transform the environment to either be maximized for business or for pleasure. We made the car into an extension of your home or your office. This two rooms needed to have different properties for being able to assist you in keeping you either focused or entertained.

This project was a study we did for Volvo Cars regarding "Defining the Volvo Time within autonomous cars".

Guidelines for Virality-Driven Design

Guidelines for Virality-Driven Design

In the last decade technology has changed the way people behave, allowing them to share more information quick and easy, creating a phenomenon where a piece of information can be spread massively. This effect is known as a viral effect. Thus, when people talk about viral products or services they refer to designs that display a certain marketing strategy, which aims for such a viral propagation among users. However, there is no record of a design perspective to address this issue, i.e. how to design products or services that imbue some sort of inherent virality. Consequently, this thesis aims to explain and exemplify how services or products can be designed to be viral through a collection of patterns and design guidelines.