On the 29th of March, we hosted a bus load of interaction design and transportation design students who had driven down all the way from the Umeå Institute of Design (UID) to Gothenburg. The purpose of this trip was to inspire the students to prepare for the real world, and for them to understand industry expectation and work culture. The Techno Creatives was the last pitstop before their long drive back to Umeå and we had a need to energise and motivate the students before they all head back to the grind and bury themselves in their projects.
The grand tour
We began the evening with some typical Swedish fika and freshly brewed coffee, and gave them a tour of the space. Showing them some not-so-secret projects and walking past the locked doors of the completely top-secret. Fortunately it's not so difficult to impress students especially when you have your very own climbing gym, and an area for gaming and socialising, a maker lab and of course a beer fridge.
After the first impressions and introductions, Noel Braganza, our Design Director gave them a short talk on the importance of establishing a culture of curiosity, collaboration and design, points that were relevant and appropriate for students to continue their projects with a new found attitude, motivation and drive.
The presentation simply covered how we at the Techno Creatives value the importance of always asking the right questions, and being able to fail fast. We discussed the importance of not letting a looming deadline influence the selection of a design concept, instead making early decisions and getting into deeper explorations as soon as possible in your design process.
Then there was this little topic about the importance of falling in love with the problem than the ideas, which of course lead to a conversation about feedback and critique, a very important aspect of good team work. It was interesting to see the reactions of the students at this topic, because it is ever so common to get distracted and fall in love with ideas rather than the problem itself.
We ended with an open discussion with the students, and we appreciate the enthusiasm and participation. It's great that we at the Techno Creatives can be involved in helping shape the minds of future interaction and transportation designers. This is just one of the collaborations we would like to thank Demian Horst (Deputy Rector for Strategic Collaboration & MFA Programme Director Transportation Design) for giving us the opportunity to be a part of. We believe in transferring industry knowledge and thinking to the students who will soon be a part of it, so that they can early on lead with a more mature design thinking process.
What's your attitude?
We encourage each individual to be highly self-aware so that they can both ask for help when they need it and also help others who need their expertise. We've always believed in the importance of a collaborative and supportive team and we can never stress more the importance of such an attitude.
There are many things that we do here at the Techno Creatives to ensure that we build a culture of ownership, collaboration and curiosity and we were glad to share our experience and knowledge with the students of UID.