Neonode Autonomous Drive

We are defining driver interaction of autonomously driven cars
— Emma Rozada, Design Director

How would a car feel if all traditional ways of driving were reengineered into just a simple touch-sensitive steering wheel? Along with Neonode, we created an interactive in-car experience that simulated how autonomously driven cars of the future could drive.

The zForce® Drive™ is designed with a driver centred perspective. The presentation of contextual and prioritized information helps in creating a better and safer driver experience.

As the driver engages with the steering wheel, embedded LED lights act as virtual buttons. 
This allows the driver to keep his hands on the steering and his eyes on the road, reducing driver
distractions and other potential risks. 

Gentle animated graphics in the cluster indicate all available interactions and since the possible
interactions with the steering are largely contextual, it means that the driver only sees the actions he can perform depending on what driving mode he is in. This reduces clutter and improves function.

The simple interaction is reassuring, dependable and reduces the risk of misinterpretations,
creating a sense of trust between the driver and the car. Better and more confident decision making results in a safer handling of the vehicle.

 

Red Dot Design Award 2015: Communication Design
Category: Interface Design
Sub-category: Software Interfaces & Usability
Client: Neonode Technologies & Autoliv

The Neonode zForce® Drive™ steering wheel is designed with a driver centred perspective. The presentation of contextual and prioritized information helps in creating a better and safer driver experience.
 
As the driver engages with the steering wheel, embedded LED lights act as virtual buttons. This allows the driver to keep his hands on the steering and his eyes on the road, reducing driver distractions and other potential risks. 
 
Gentle animated graphics in the cluster indicate all available interactions and since the possible interactions with the steering are largely contextual, it means that the driver only sees the actions he can perform depending on what driving mode he is in. This reduces clutter and improves function.
 
The simple interaction is reassuring, dependable and reduces the risk of misinterpretations, creating a sense of trust between the driver and the car. Better and more confident decision making results in a safer handling of the vehicle.

Thank you Neonode and Autoliv for a great collaboration!

 

Team Members

 

Project Support