Vision 2020

By 2020, Nobody shall be seriously injured or killed in a new Volvo

Interaktionsbyrån executed a friendly and informative augmented reality experience that informed Volvo guests about their bold vision for the year 2020.  Heartfelt messages woven into human stories using technology and innovation was the theme at the Volvo Cars stand. 

Guests at the auto-show were directed towards a circular table that displayed an image of the earth on which a few iPads were placed. On picking up the devices they immediately were able to engage with a stunning Augment Reality experience. The experience was made complete with sounds and narrated stories that as the guests saw the stories unfold in front of them on the table.

They experienced three heartfelt stories in three different languages about how if not for Volvo, their future could have been very different. One such story is about how a woman steered clear of danger because her Volvo took control of the dangerous situation by manoeuvring her away from imminent impact using advanced sensor capabilities within her Volvo. She was not just lucky, she made the right choice, because only Volvo can commit to a bold statement of safety that by the year 2020 no one would be killed or seriously injured in any new Volvo.

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Red Dot Design Award 2015: Communication Design
Category: Interface Design
Sub-category: Virtual Interfaces
Client: Volvo Car Group

Heartfelt messages woven into human stories using technology and innovation was the theme at this year's Geneva 2015 Volvo stand. Interaktionsbyrån executed a friendly and informative augmented reality experience that informed Volvo guests about their bold vision for the year 2020.  

Guests at the auto-show were directed towards a circular table that displayed an image of the earth on which a few iPads were placed. On picking up the devices they immediately were able to engage with a stunning Augment Reality experience. The experience was made complete with sound effects and narrated stories that as the guests witnessed as they unfolded in front of them at the table. 

They experienced three heartfelt stories about how if not for Volvo, their future could have been very different. One such story is about how a woman steered clear of danger because her Volvo took control of the dangerous situation by manoeuvring her away from imminent impact using advanced sensor capabilities within her Volvo. She was not just lucky, she made the right choice, because only Volvo can commit to a bold statement of safety that by the year 2020 no one would be killed or seriously injured in any new Volvo.

Thank you Volvo Cars and SCP GREY for project coordination, and Berge Consulting for 3D visualizations!

 

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Project Support