“Connect the data” is a web based single player game that tells a story about Volvo being more than the vehicles. Throughout the challenging puzzle game the user is taken on a journey that showcases what kind of data Volvo Group utilizes in their product development.
Value
For a lot of engineers, saying “Volvo Group” immediately brings their minds to trucks, buses and excavators. But in reality Volvo Group is multifaceted, leaning heavily into data-science. Looking for a way to connect with new talent within data science, Volvo Group decided to try something new to get their attention.
Contribution
By creating a fun, inviting game with a clear message about working with data, Volvo Group attracted visitors during fairs, and steered the conversation towards data. During the project, multiple game-sessions were held to pressure test both UX and development, as well as storytelling and messaging. To allow for full accessibility, we built the game so that anyone could launch it from their own devices (Phones, tablets, computers) from any web-browser.
Volvo Ocean Race is an interactive installation meant to educate visitors on how hyper-connected systems boost the productivity of logistics services. Today, customers aren’t sure how exactly better technology, connectivity and automation can streamline and optimise their industry. The installation delivers a story that is engaging and easy to grasp.
Value
Visitors are easily distracted and grabbing their attention was critical. The playful and intriguing use of tangible and digital artifacts made the experience engaging and attracted a lot of visitors allowing them to quickly learn and experiment with different solutions together.
Contribution
The installation uses Augmented Reality & NFC technology to create a bridge between the physical experience and a digital interface. Our designers and developers have built the applications in Unity and created all links between the physical and digital world.
Physical interactions come very naturally to people. Grabbing objects and placing them in a physical space without any prior knowledge of how to use the interactive installation is an indication that physical interactions are always more intuitive than digital ones. Seeing a physical object transform into a digital one in front of one’s eyes makes the experience intriguing enough to make visitors stop and play, sparking conversations on connectivity and the future workplace.
The biggest challenge for the installation was its public location. Visitors are easily distracted and grabbing their attention was critical. The playful and intriguing use of tangible and digital artifacts made the experience engaging and attracted a lot of visitors allowing them to quickly learn and experiment with different solutions together.
