Emma speaks at Mob X Berlin

Don´t miss out on the opportunity to listen in on Emma at Mob X in Berlin 2015!

The perfect storm within the Automotive industry

Most handset manufactures failed to transition from physical keypads to touch screens. The same turbulence now finds its way to the automotive industry. The physical buttons are also findings their way into touch screens, but like the mobile industry, this is not the biggest change. The automotive industry is not only moving away from liquid fuel to electricity. They are also changing their business model and becoming Software as a Service (SAAS) providers by transforming their organisations from selling cars and rims, to selling the mobility that the vehicle enables. At the same time, the driver is becoming redundant with self driving cars. The perfect storm is around the corner. What is necessary to survive this storm? What are the trends within the transformation of the automotive industry, and what will the competition be about in the future?