Celebrate XC90

The reason

Safety-first has always been a priority for Volvo Cars, we helped them communicate this by engineering an iPad experience that was able to inform guests about various safety features within the XC90 depending on which car they were sitting next to.

The experience

Guests at the Auto Show had the opportunity to be seated in one place while the world revolved around them in a manner of speaking. They were able to engage with the ipads that were placed in front of them and see an augmented experience unfold in front of them. As various XC90s rotated in front of them, content on the ipad dynamically showcase different features available in the model in front of them.


Team Members


Project Support