We got the challenge to create an interactive game specially created to better communicate Volvo cars safety technology to people independent of age, gender or understanding of technology. The player clearly gets to experience how IntelliSafe help in preventing accidents and how the driver is protected in an event when it occurs by launching virtual Volvo Cars onto an into a beautiful glass table.
Value
At the Paris Auto Show 2014 visitors to the Volvo stand had the opportunity to, in a playful, innovative and interactive way learn more about the company´s groundbreaking safety technology IntelliSafe. Play IntelliSafe is an interactive game specially created for Volvo to better communicate their safety technology to people independent of age, gender or understanding of technology.
Contribution
From the tablet, one can also access a set of IntelliSafe videos to get a more in-depth understanding of how the safety features work. The whole experience, that includes syncing weather machines with iPads was designed and developed in collaboration with GREY Gothenburg.
From the surrounding tablets the players launch Volvo cars onto the game board where they interact with other cars in various ways depending on if they are kitted with IntelliSafe or not. The players can also access a set of IntelliSafe videos to get more in depth understanding of how the different safety features work.
The Play IntelliSafe game was nicely synched with the unique weather machine on the Volvo stand, so when it was snowing on the new XC90 displayed as the centrepiece, snowflakes twirled around inside the game too.
